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A one-page brand voice guide you will actually use

A one-page brand voice guide you will actually use
Photo: Illustration: Leaseline Journal (synthetic)

Key points

  • Voice words might be plain, warm and exact.
  • Review the page twice a year.

Voice words might be plain, warm and exact. Under each, show one sentence you would write and one you would not.

Review the page twice a year. A voice guide that never changes is probably not being read.

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