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Pricing without panic: three methods small shops can use this week

Pricing without panic: three methods small shops can use this week
Photo: Illustration: Leaseline Journal (synthetic)
Three pricing methods.
MethodHow it worksBest for
Cost-plusAdd a margin to your costSimple products
Value-basedPrice what it is worth to the customerServices
TieredOffer three optionsSubscriptions

Start with cost-plus, then test a 10 percent increase on your best seller.

A worked example: a product costs 220 rupees to make. Cost-plus at 100 percent would price it at 440. If similar items sell for 600, you can test 550 and see what happens.

Do not change everything at once. Pick one product and note the results for a month.

This is a demo story: every name, place, organisation and figure in it is fictional.

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